90% of service providers DIY META AND GOOGLE ads and fail. This is how you become the 10%.
The 10% Method is a 12-week program that teaches you how paid advertising actually works, so you can build a predictable system you can evaluate, improve, and manage with confidence, whether you run it yourself or hand it to a team to take it over.
Results from people who’ve sat where you’re sitting
This is what happens when someone finally understands the mechanics of paid advertising, instead of guessing.
A client came to me after working with an agency for years with not much to show for it. Once I taught her team how their own ads actually worked, they were profitable again for the first time in three years.
Another client had zero brand recognition with a new offer on the market. I ran Meta and Google ads simultaneously for their business. They went from zero sales to $80,000 in their first year.
Another company was told flatly by a marketing strategist that they needed to be on Google, even though they weren’t getting results. Within two months of setting them up with Meta Ads, they had $10 million in their pipeline and $600,000 in closed sales.
What You Get Inside the 10% Method meta and google ads course
Proper Ad Setup
Without the proper pixel, campaign, audience, and conversion set up, you’re wasting money on ad campaigns that aren’t being properly tracked, leaving you with zero results or inflated conversions filled with the wrong audience.
Strategic Campaigns
Most founders don’t know where to start with their first campaign, let alone using several different types in an overall strategy. Having this foundation keeps you from using the wrong campaign type and budget.
Creative Strategy
Leads book when they know the offer is for them. Learn how to develop copy and creative that speaks directly to your target audience and bring in qualified leads. Know when your ad creative has gone stale and needs a refresh.
Optimization & Analytics
Learn how to read your metrics so you know what to look at, what to touch, and when. When you know how to interpret the data, you can make quick, confident, and informed decisions instead of directionless, impulsive ones.
Become the founder who actually understands paid advertising.
By the end, you know exactly what to look at, what to touch, and when. That’s the whole difference between the 90% and the 10%.
Inside the 10% Method
This isn’t a course you buy and never open. It’s a live, structured program built around weekly calls, each one 40 minutes of teaching and 20 minutes of live Q&A, so you’re never stuck wondering what to do with what you just learned.
The framework we work through is called the CLEAR Ads Method, and it’s the actual system behind everything you’ll learn. Five stages, in this order, because each one builds on the last:
Configure
– Pixel and conversion tracking, account setup, and conversion goals, done right before you spend a single dollar. This is the step almost everyone skips, and it’s why so many people end up saying “I spent money and have no idea what happened.”
Launch
– Your campaign objective, budget, audience, and timeline, decided on purpose instead of boosting a post and hoping.
Engage
– Creative that actually converts. Not prettier graphics. Messaging, hooks, talking to the right audience, video versus static, and a rotation system so your creative doesn’t go stale.
Analyze
– Most business owners never actually learn their own Ads Manager. They ask “are my ads working?” instead of “which number is telling me exactly what’s broken?” You’ll learn to ask the second question.
Refine
– What to look at, what to ignore, when to touch a campaign, and just as important, when to leave it alone. This is how you scale what’s working instead of starting over every time.
Frequently asked questions
Most people think they need an agency. And sometimes they do.
But you should NEVER hand over your biggest growth channel without first understanding it.
The purpose of this program is not to turn you into a media buyer, but an informed CEO who makes decision out of a place of knowledge, not impulse.
join the waitlist now
Join the waitlist for the next round of twelve weekly live calls. 40 minutes of teaching, 20 minutes of Q&A, every single week, so you always leave with a next step. Tap that button below to be the first one to know when enrollment opens in 2027.
90% of service providers DIY their ads and fail. This is how you become the 10%.
The 10% Method is a 12-week program that teaches you how paid advertising actually works, so you can build a predictable system you can evaluate, improve, and manage with confidence, whether you run it yourself or hand it to a team to take it over.
You spent $20 a day for two weeks, got nothing, and decided ads “don’t work for businesses like mine.”
I can’t tell you how many times I’ve heard this from founders who tried running their own ads. The pattern is always the same. They approached ads like a light switch instead of what they actually are, which is a system that takes patience and time.
Take budget for example. Someone tells themselves $20 a day is “safe” to test with. So they run it for two weeks, the algorithm never gets out of the learning phase, nothing converts, and they conclude ads are a waste of money.
Meanwhile, if they’d spent $40 a day, they’d likely be profitable and would have spent less overall, because they weren’t burning weeks of ad spend. Spending less can cost you more. That’s the kind of thing you only know once someone’s told you.
Or take the two-week test. So many business owners start running ads, don’t see results in fourteen days, and pull the plug.
Ads need data to work. You can’t judge a campaign before it’s had the chance to learn who to show up for.
This is what The 10% Method exists to fix. You aren’t getting 12 weeks of tips or “secrets.” What you’re getting is the actual mechanics of how Meta and Google make decisions with your money, so you can make decisions with it too.
Here’s the belief this whole program is built on: business owners don’t fail because Meta and Google ads don’t work. They fail because they never learned the system underneath them.
Using the wrong objective.
Not setting up any real tracking.
Letting AI (Adv+) decide who to send your ad to
Creative that was never tested and goes stale.
Giving up on a campaign before it’s even had a chance to learn.
That’s why The 10% Method is built around a specific system, not a grab bag of tips.
It’s called CLEAR: Configure, Launch, Engage, Analyze, Refine. More on that below.
Is the 10% method for me?
You’re a service provider who wants to run your own ads, or wants to finally understand what you’re paying someone else to do. And you’re tired of guessing. You want a strategy, not just a checklist. Lastly, you’re willing to show up for twelve weeks and put in the work between calls.
You can absolutely outsource your ads, but…
You still need to know how the platforms work, what your strategy is, and how to read a report.
When you understand what’s happening in your ad account, you stop being a passenger. You can sit across from your agency or freelancer and ask the right questions. You can tell the difference between a normal learning-phase dip and someone letting a bad campaign run for a month because they weren’t paying attention.
You work alongside whoever’s managing your ads instead of just handing them the keys and walking away.
And if you want to run them yourself? You can build a business without paying agency retainers indefinitely. I’ve watched clients ten x their revenue running their own ads once they understood the actual levers.