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with melodie
SEO for Beginners: What Small Business Owners Actually Need to Know
SEO for Beginners: What Small Business Owners Actually Need to Know Somebody told you that you need SEO. Maybe it was your web designer. Maybe it was your business coach. Maybe it was even me! Or maybe it was a cold email from someone promising to get you on page one of Google by Friday…
Email Marketing Isn’t Dead! I Promise.
Email Marketing Isn’t Dead! I Promise. Someone in one of my local networking groups asked me point blank last month: “Is email even worth it anymore? Doesn’t everyone just use social media now?” I get why people ask. Inboxes feel crowded, unsubscribe rates and being marked as spam is scary, and social media feels like…
What Most Local Business Owners Get Wrong Re: Social Media Strategy
What Most Local Business Owners Get Wrong Re: Social Media Strategy Somewhere along the way, “social media strategy” got confused with “posting every day and hoping for the best.” Or posting once a month. Or even worse, posting things that are completely irrelevant to their business. I get it. Posting feels like ‘the work’. It’s…
How to Find the Right Marketing Consultant in Mission
How to Find the Right Marketing Consultant in Mission I’ve had more than one client come to me after a bad experience with someone else, and almost every time, the story starts the same way: “I hired someone and it just wasn’t a good fit.” Totally fair. Hiring a marketing consultant isn’t like hiring a…
Good vs. Bad Ad Strategy: 5 Common Mistakes & How To Fix Them
Good vs. Bad Ad Strategy: 5 Common Mistakes & How To Fix Them Does this sound familiar to you? You’ve boosted a post before on Facebook. You spent some money for a few days and then you turned it off because “it wasn’t working.” Except… you’re not totally sure what “working” even looks like in…
Why Isn’t My Marketing Working for My Small Business?
Why Isn’t My Marketing Working for My Small Business? You’re posting…You’re running the occasional ad…You’re sending an email here and there… But it feels like none of it is doing anything. If you’re working this hard and still not seeing results, it’s because there’s a piece missing. And that piece…9/10 times is strategy. WHY I…
4 Website Mistakes That Are the Reason You Aren’t Getting Any Traffic
4 Website Mistakes That Are the Reason You Aren’t Getting Any Traffic “Why isn’t my website getting any traffic?” I get asked this at least once a week, usually by a business owner who’s already tried everything they can think of: new photos, fresh blog, even a redesign…but still nothing. Here’s what you probably don’t…
5 Important Ways to Get Your Small Business Found Online
5 Important Ways to Get Your Small Business Found Online One of the most common issues founders face, especially in the earlier stages of their business, is getting their business found online. They’re posting, they’ve got the website, they’re proud of all they’ve accomplished…and yet somehow the internet didn’t get the memo. Getting your small…
Why DIY Marketing is the Reason You’re stuck
Why DIY Marketing Is the Reason You’re Stuck (Not the Reason You’re Saving Money) Let’s talk about the lie we all tell ourselves as founders: “I’ll just handle the marketing myself for now.” Be honest, when was the last time you whispered that to yourself? I get it. When you’re starting out, every dollar matters…
Why You Need an Ideal Client Avatar (And How to Build One)
Alright. So at some point, someone (might have been me) told you that you need to “niche down” and define your ideal client, and your immediate reaction was something along the lines of: but I can help everyone. If you’re asking how I know this, it’s because I hear it at least once a week….
AI Graphics in Marketing
Use AI for marketing or no? Yesterday, a close friend of mine posted an AI-generated graphic for her side business. It was a collage and had her photo on it in three different places. Only, the second and third photo weren’t of her. They were an AI version of her. When I saw this, I…
Business Podcast: The Stern Truth
In March, I had the absolute privilege of joining Marshall Stern on his business podcast, The Stern Truth. This episode with Marshall was definitely one of my favourites. Our hour flew by and in that time, we discussed: Marshall has a talent for asking some hard-hitting, deep questions that will have you thinking thoughtfully and…
Hills I’ll Die On As A Marketing Consultant
Buckle up, because this one is probably going to be a long one. I have many thoughts and feelings about certain marketing topics and I hope to be able to explain them well enough below. Email Marketing isn’t dead The other day I asked a client if they had any email marketing set up. “Do…
How to Be Consistent in Marketing
How to Be Consistent in Marketing If you’re thinking about how hard it has been for you to stay consistent in marketing your business, you’re not alone. There are a lot of moving pieces to consider and keeping track of them all is…well, cumbersome. There’s social media, email marketing, updating your website, writing blogs, creating…
Women Like Me Podcast
In this episode of Women Like Me, I sat down with Julie Fairhurst for an honest conversation about entrepreneurship, self-doubt, burnout, and what really keeps women stuck. We didn’t talk about polished highlight reels, but about the messy middle. I shared what it actually looked like behind the scenes when I started The Paper Fox…