Practical content creation tips for small business owners who want to show up consistently, connect with their audience, and actually enjoy social media.
What Most Local Business Owners Get Wrong Re: Social Media Strategy Somewhere along the way, “social media strategy” got confused with “posting every day and hoping for the best.” Or posting once a month. Or even worse, posting things that are completely irrelevant to their business. I get it. Posting feels like ‘the work’. It’s…
How to Be Consistent in Marketing If you’re thinking about how hard it has been for you to stay consistent in marketing your business, you’re not alone. There are a lot of moving pieces to consider and keeping track of them all is…well, cumbersome. There’s social media, email marketing, updating your website, writing blogs, creating…
Short answer? It depends. Long answer? The best marketing strategy depends on you, your capacity, your audience, your goals, your season of life, your cash flow, your tolerance for social media, and whether or not you actually want to be dancing on Instagram at 9pm on a Tuesday (I don’t). If you came here hoping…