Cut through the noise and build a marketing strategy that works for your small business, not someone else’s template or someone else’s timeline.
Email Marketing Isn’t Dead! I Promise. Someone in one of my local networking groups asked me point blank last month: “Is email even worth it anymore? Doesn’t everyone just use social media now?” I get why people ask. Inboxes feel crowded, unsubscribe rates and being marked as spam is scary, and social media feels like…
What Most Local Business Owners Get Wrong Re: Social Media Strategy Somewhere along the way, “social media strategy” got confused with “posting every day and hoping for the best.” Or posting once a month. Or even worse, posting things that are completely irrelevant to their business. I get it. Posting feels like ‘the work’. It’s…
How to Find the Right Marketing Consultant in Mission I’ve had more than one client come to me after a bad experience with someone else, and almost every time, the story starts the same way: “I hired someone and it just wasn’t a good fit.” Totally fair. Hiring a marketing consultant isn’t like hiring a…
Good vs. Bad Ad Strategy: 5 Common Mistakes & How To Fix Them Does this sound familiar to you? You’ve boosted a post before on Facebook. You spent some money for a few days and then you turned it off because “it wasn’t working.” Except… you’re not totally sure what “working” even looks like in…
Why Isn’t My Marketing Working for My Small Business? You’re posting…You’re running the occasional ad…You’re sending an email here and there… But it feels like none of it is doing anything. If you’re working this hard and still not seeing results, it’s because there’s a piece missing. And that piece…9/10 times is strategy. WHY I…
Buckle up, because this one is probably going to be a long one. I have many thoughts and feelings about certain marketing topics and I hope to be able to explain them well enough below. Email Marketing isn’t dead The other day I asked a client if they had any email marketing set up. “Do…
How to Be Consistent in Marketing If you’re thinking about how hard it has been for you to stay consistent in marketing your business, you’re not alone. There are a lot of moving pieces to consider and keeping track of them all is…well, cumbersome. There’s social media, email marketing, updating your website, writing blogs, creating…
In this episode of Women Like Me, I sat down with Julie Fairhurst for an honest conversation about entrepreneurship, self-doubt, burnout, and what really keeps women stuck. We didn’t talk about polished highlight reels, but about the messy middle. I shared what it actually looked like behind the scenes when I started The Paper Fox…
If I could sit down with my 25‑year‑old self — tea in hand, probably a little nervous, definitely overthinking everything — this is the business advice I’d tell her. Not the glossy, Instagram‑friendly advice. Not the “just hustle harder” nonsense. Real business advice. The kind that comes from building businesses, burning out, rebuilding, setting boundaries,…
Short answer? It depends. Long answer? The best marketing strategy depends on you, your capacity, your audience, your goals, your season of life, your cash flow, your tolerance for social media, and whether or not you actually want to be dancing on Instagram at 9pm on a Tuesday (I don’t). If you came here hoping…