email marketing for Small businessES

Helping small and mid-size businesses build smarter automations, stronger messaging, and email strategies that support real growth.

email strategy

copywriting

templates

automations

blonde woman sitting at a white desk typing on a laptop. there are plants surrounding her and a dog on the floor

i constantly push email marketing for small business owners…here’s why

Email marketing for small business owners is one of the few marketing channels you fully own, which makes it worth doing properly.

My job is to help you design thoughtful email strategies that support your offers, nurture your audience, and create consistency behind the scenes. That can include mapping full automation workflows, refining segmentation, or building structured newsletter plans that feel cohesive rather than random.

Depending on your needs, this might involve:
– welcome and nurture sequences
– lead magnet delivery flows
– launch campaigns
– sales sequences
– client onboarding automations
– re-engagement campaigns
– account setup & list segmentation

Which email marketing platform should you use? The one that integrates with your website and/or CRM. I have used multiple platforms, such as Flodesk, Mailchimp, Active Campaign, Klaviyo, Go High Level, and more. Whichever platform you have or decide to use, we can make it work.

Let’s Grow Your List

Email marketing is a moo point if you don’t have an email list. “It’s a cow’s opinion. It’s just moo” – Joey Tribbiani, Friends. What I mean by that is your email marketing efforts are only so good as the people on your list.

Email marketing is the easiest platform and it scales as you do. But growing your list takes more than a “subscribe to our newsletter” button buried in your footer. People need a reason to hand over their email, something worth the trade. A free guide, a checklist, or a video even!

I help you build the system from scratch, the lead magnet, the landing page, the funnel that actually turns “just looking” into “on the list.” Because growing your email list should be part of your strategy that you can count on, month after month.

melodie sitting with her laptop on her lap, working on email marketing
melodie sitting with her laptop, with text overlay of her email marketing banner

Practicing What I Preach

I’m not going to sit here and tell you to build an email list I’m not building myself. I run my own newsletter, Marketing, for Fox Sake, and I’m out here doing the exact re-engagement, list-growing work I talk about with clients. If you want to see what consistent, opinionated email marketing actually looks like in someone’s inbox, sign up and watch it happen.

email marketing packages

Email marketing packages for small business owners that make sense. Not sure what you need? No problem. Book a Meet & Greet here and I’ll ask the questions that will guide us to where we need to go.

ONE-TIME SETUP PACKAGES

$450

Starter Setup

New to email marketing

• Account & branding setup
• List & segmentation creation
• One subscriber form
• Welcome email (incl. copywriting)
• One workflow

$1500​

Sequence Creation

Level up and convert more clients

• Creation of two separate email sequences or drips and their automation & workflows
• Includes copywriting
• Email templates & banner graphic
• One specialty graphic per email

Automations = $$

$3000

Full Setup & Workflow

You’re serious about email

• Account & branding setup
• List & segmentation creation
• One subscriber form
• Welcome email & workflow
• List migration
• Two sequences, automations & workflow
• Includes copywriting
• Email templates & banner graphic (welcome, sequences, and monthly newsletter)
• One specialty graphic per email

Get set up right from the start.

mONTHLY SUPPORT PACKAGES

monthly newsletter

$350

  • Email draft written by you
  • Proofreading, subject/preview creation & scheduling handled by me
  • Includes one monthly email & graphic
weekly nurture emails

$860

  • Initial & quarterly strategy
  • Copywriting, proofreading & scheduling
  • Up to four total emails & graphics (one audience)
  • Monthly strategy & reporting call
DAILY

$2600

  • Initial & quarterly strategy
  • Copywriting, proofreading & scheduling
  • One daily email (one audience)
  • One graphic per email
  • Monthly strategy & reporting call

Frequently asked questions

Yes. A small, engaged list of 200 people who actually open your emails will outperform a list of 5,000 who don’t. List quality beats list size every time. I’d rather help you grow the right list than pad a number that doesn’t convert.

Sequences typically start showing results within the first few weeks, since they’re triggered by actions people are already taking. Nurturing content is more of a slow build. You’re playing the long game with newsletters, building trust over months, not days. Both matter, they just move at different speeds.

Not necessarily. The best platform is the one that actually integrates with your website and your CRM. If what you have does that, we can work within it. If it’s fighting you at every turn, that’s a conversation worth having.

Both. I write the copy, build the sequence, and set up the system so it runs without you thinking about it.

Then that’s step one. We’ll figure out what your audience actually wants enough to trade their email for, and build it.

Let’s connect

Whether you’re ready to dive in and get started, or you’re not sure exactly what you need just yet, let’s chat.