Google ADS & Meta Ads for founders who want to scale
Have you grown your business organically up until this point, and now ready to scale with paid advertising? Whether you’re looking to start with Google Ads, Meta Ads, or both, The Paper Fox Collective has got you covered. The services we offer include:
meta & google ads strategy
monthly management
individual or team training
google & meta account setup
Are you ready for google & meta ads?
If I’m being honest, I probably talk more clients out of paid advertising than I do onboarding them (whoopsie-doodle). But the truth is that is not every business is ready for paid advertising. And I’m not prepared to sign you up for a service you aren’t ready for.
My job is to help you get leads through the door. I can do that if and when:
– you’ve already had success organically
– you have a working funnel
– your brand assets are developed
– you have a sales process
– you have the budget to spend
If you meet the above criteria, I’d love to connect with you!
industries I’ve supported
google ads or meta ads?
Which platform is right for you? It sounds like a simple either/or, but the answer depends on a lot more than just “which platform is more popular.” Both are powerful. And both are expensive. If you choose the wrong one for where your business is at right now, you might as well throw money down the drain. Let’s break it down.
meta ads are disruptive
Meta Ads stop the scroll. They introduce a problem or solution the buyer may or may not know they have. Google Ads, however, show your business to an audience that is already searching for a solution.
Creatives
Creative founders may find greater success on Meta, taking advantage of Facebook and Instagram’s visual ads.
Building Awareness
Meta Ads are the best for building awareness for something people don’t know they need yet.
google ads are for high intent searches
Google shows your ads to customers that are already searching for a solution.
Local businesses
If you are a business owner targeting a local area or region, Google Ads may be the better choice for you.
Service-based Businesses
If your target audience Googles the solution before they find a service provider, this is the platform for you.
THE PROCESS
DISCOVERY
The discovery process is all about clarity. What are your goals, what systems do you currently have in place to support advertising, and are paid ads the right move for your business?
ONBOARDING
After we’ve signed agreements, we’ll meet again to dive into your business, offers, target audience, and more! This is when you’ll send me supporting documents, copy, and creative, and provide access to your accounts.
STRATEGY & SETUP
So we’re on the same page, you’ll receive a two-page document outlining your ad strategy. I will never leave you guessing on what comes next. During this time is when I also set up your account and integrations.
IMPLEMENTATION
Once we have all the details and strategy solidified, the sleeves get rolled up and the work gets done. Note: it takes approximately 2 weeks to set up your account and strategy and to get ads running.
REVIEW
Every month, we’ll meet to discuss KPIs, results, upcoming strategic decisions, and communicate our next steps. Analytics are provided on the 1st and 16th of every month.
Recent paid advertising results from FOUNDERS just like you
– $80,000 sales increase in 12 months for pool and spa product
– 9000% increase in a play centre’s followers in 60 days
– 30+ leads within the first 21 days of Meta Ads for
– 12 leads within the first 7 days of Meta Ads for a local wedding photographer (4 of which converted)
– 22:1 ROAS for a bath & body brand that wasn’t profitable in the 3 years working with their last agency
– $600K sales total in 3 months for a niche, high-ticket trades company
– $10M in the pipeline within 3 months for the same company
Unlike other marketing agencies, I don’t just launch ads and walk away. I pay attention to performance, patterns, and signals, and adjust based on what the data is actually telling us, even if it’s on a daily basis.
why fOUNDERs Sometimes fail with paid ads
I’ve worked with several small business owners who usually have two problems when it comes to paid ads: they tried it out themselves and quit after two weeks because they didn’t see any results, or they hired someone to run their ads but didn’t get any results because they didn’t take the time to develop a strategy and their funnel.
The other mistake they usually make is not investing enough money into their ads to make any real progress.
You’ll see me say this all over social media, and I will say it again here: Meta and Google Ads should not be used to “fix” your sales problem. They should be used when your marketing funnel is already developed and proven to work. Ads will only ever amplify what’s working (or what’s not).
If you have made sales through your website and social media and you’re ready to invest in paid advertising, we should definitely talk!
Let’s connect
Whether you know you’re ready for paid advertising, or you’re not sure and you want to discuss it first, book a Meet & Greet below. We’ll talk about where you’re at right now and what your next steps should be.