social media strategy for businessES

Your social media strategy isn’t something to wing. Ever since the creation of social media, these profiles have become a secondary source for consumers who are browsing. Your website tells someone what you do; your social profile tells them who you are.

brand identity

messaging

audits

strategy

Social media strategy is more than just posting every day

The biggest mistake I see business owners making is thinking that posting stock photos and templates and allowing GPT to write your social media posts counts as a strategy. Sorry to disappoint, but that will do more harm than good.

Your strategy should consist of:
– your ideal client profile
– your brand voice & tone
– your core brand message
– the problem you solve
– profile optimization
– content formats & types
– posting frequency
– goals that are attainable and sustainable

Lastly, your social strategy should reflect your ability to maintain and sustain it. It needs to work for YOUR business, and reflect what you and your team are capable of committing to.

social media strategy & audit

Start with an audit. Learn what’s working and what’s not, and then walk away with a strategy that fits your business and lifestyle. Not to mention a ton of content ideas tailored to your niche (most clients leave with 3-6 months of content on the calendar).

what’s included

Name your plan

$950

90 Min. Audit

Finally, a strategy that makes sense.

• Initial audit pre-call
• Comprehensive PDF guide that includes:
• Ideal Client profile
• Brand voice & tone
• Profile Optimization
• 3-6 months of content ideas for your niche
• Recommended posting frequency
• Recommended content formats, types, and pillars
• Sample CTAs
• 90 Minute audit walkthrough & brainstorm session

I make the plan, we brainstorm the content, you execute the strategy.

“This is incredibly helpful. I have a direction and something I can execute now. It takes the paralyzation out of ‘what do I do?’ Everything you’ve got here gives me so many more ideas and it’s really nice that I can go back and check [the doc for direction].”

Amanda, Hot Tub Repair & Maintenance

mONTHLY social media strategy PACKAGES

keepin’ up appearances

$675

  • Light brand setup & initial strategy
  • Copywriting, graphics & scheduling
  • 4 static feed posts/month
  • Cross-posting to up to 4 platforms
  • Monthly strategy call
Showing Up

$1650

  • Initial & monthly strategy
  • Copywriting, graphics & scheduling
  • 8 feed posts/month (including carousels & reels)
  • Light video editing & reel creation
  • Cross-posting to up to 4 platforms
  • Monthly strategy & reporting call

Let’s connect

Whether you’re ready to dive in and get started, or you’re not sure exactly what you need just yet, let’s chat.